BRAND CAMPAIGN
ADIDAS ORIGINALS
FOCA FORUM 2000
BRAND CAMPAIGN
ADIDAS ORIGINALS
FOCA FORUM 2000
PRODUCED IN PRETORIA, SOUTH AFRICA
PRODUCED IN PRETORIA, SOUTH AFRICA
Agency: Room Studio | Creative Direction: Room Studio | Direction: Ashley Benn | Photography: Paul Shiakallis
Role: Strategy, Project Management, Creative Production Lead
Agency: Room Studio | Creative Direction: Room Studio | Direction: Ashley Benn | Photography: Paul Shiakallis
Role: Strategy, Project Management, Creative Production Lead





Creative Director: Ashley Benn | Consulting CD: Robyn Newham | Design Lead: Kirsten Mackrill | Agency Art Director: Jaimi Robin | Lead Producer: Ayanda Iman Sadek | Line Producer: Hlengiwe Mkwayi | Line Producer: Lyrique Adams | Stills Production Manager: Chalé Darwin | 1st AD: Chris Van Latum | 2nd AD: Jonathan Edwards | DOP: Julian Robinet | Focus Puller: Miche Britz | Loader: Mamello Hlongwane | Gaffer: Dave Howe | BB Lights: Ryan Tucker | Spark: Thabiso Mantsoe | Spark: Wiseman Themba | Generator Operator: Connor Doye | Key Grip: Tyler Geldenhuys | BB Grip: Alan Thorpe | BB Grip: Siza Khawula | Grip Assist: Sandile Buthelezi | Grip Assist: Mnqobi Mthethwa | Grip Assist: Nick Simic | Precision Driver: Tertius De Lange | Sound Operator: Lebo Nkoana | DIT/VT: Ryan Sheppard | VT Assist: Vincent Matshaya | Photographer: Paul Shiakallis | Digi Tech: Legae Sehlako | Lighting Tech: Jodi-Ray Motlala | Art Director: Sandile Mhlongo | Prop Master: Papi Oratile Konopi | Art Assistant & Driver: Sibusiso Nhleko | Art Assistant & Driver: Jabu Mbele | Art Assistant (Pre-Dress): Mvelo Mahlangu | Art Casual: Linda Bomela | Art Casual: Arthur Nkosana | Wardrobe Stylist: Thomas Van Dyke | Wardrobe Assistant: Tshepo Lekuku | Focalist Stylist: Moyahabo K | MUA: Awodwa Mambi | MUA Assist: Kayla Macedo | Unit Manager: Helder Campos | Unit Assistant: Eddie Mashigo | Unit Assistant: Kgaugelo Radebe | Medic: Pertunia | Shuttle Driver: Walter | Focalistic: Focalistic | Teenage Focalistic: Kgomotso | Young Focalistic: Kgabiso | Mother: Foca’s Mother | Sister: Kea | 18 Area Supporting Talent: Sims | 18 Area Supporting Talent: Thomas | 18 Area Supporting Talent: Dingane | 18 Area Supporting Talent: Power | Barber: Shelton | Young Foca’s Friend: Brendon | Young Foca’s Friend: Katlego | Colourist: Kyle Strooble | Final Mix: Keenan Joshua | VFX: Thys Lotter | Offline/Online Edit: Dumisani Sibanda | Retoucher: Mishaal Gangaram
Creative Director: Ashley Benn | Consulting CD: Robyn Newham | Design Lead: Kirsten Mackrill | Agency Art Director: Jaimi Robin | Lead Producer: Ayanda Iman Sadek | Line Producer: Hlengiwe Mkwayi | Line Producer: Lyrique Adams | Stills Production Manager: Chalé Darwin | 1st AD: Chris Van Latum | 2nd AD: Jonathan Edwards | DOP: Julian Robinet | Focus Puller: Miche Britz | Loader: Mamello Hlongwane | Gaffer: Dave Howe | BB Lights: Ryan Tucker | Spark: Thabiso Mantsoe | Spark: Wiseman Themba | Generator Operator: Connor Doye | Key Grip: Tyler Geldenhuys | BB Grip: Alan Thorpe | BB Grip: Siza Khawula | Grip Assist: Sandile Buthelezi | Grip Assist: Mnqobi Mthethwa | Grip Assist: Nick Simic | Precision Driver: Tertius De Lange | Sound Operator: Lebo Nkoana | DIT/VT: Ryan Sheppard | VT Assist: Vincent Matshaya | Photographer: Paul Shiakallis | Digi Tech: Legae Sehlako | Lighting Tech: Jodi-Ray Motlala | Art Director: Sandile Mhlongo | Prop Master: Papi Oratile Konopi | Art Assistant & Driver: Sibusiso Nhleko | Art Assistant & Driver: Jabu Mbele | Art Assistant (Pre-Dress): Mvelo Mahlangu | Art Casual: Linda Bomela | Art Casual: Arthur Nkosana | Wardrobe Stylist: Thomas Van Dyke | Wardrobe Assistant: Tshepo Lekuku | Focalist Stylist: Moyahabo K | MUA: Awodwa Mambi | MUA Assist: Kayla Macedo | Unit Manager: Helder Campos | Unit Assistant: Eddie Mashigo | Unit Assistant: Kgaugelo Radebe | Medic: Pertunia | Shuttle Driver: Walter | Focalistic: Focalistic | Teenage Focalistic: Kgomotso | Young Focalistic: Kgabiso | Mother: Foca’s Mother | Sister: Kea | 18 Area Supporting Talent: Sims | 18 Area Supporting Talent: Thomas | 18 Area Supporting Talent: Dingane | 18 Area Supporting Talent: Power | Barber: Shelton | Young Foca’s Friend: Brendon | Young Foca’s Friend: Katlego | Colourist: Kyle Strooble | Final Mix: Keenan Joshua | VFX: Thys Lotter | Offline/Online Edit: Dumisani Sibanda | Retoucher: Mishaal Gangaram


